Privacy Policy

Privacy Policy

This Privacy Policy describes how Moms Luvly Heart ("we", "us", "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from our website ("Site").

Contact

If you have questions, need more information about our privacy practices, or would like to make a complaint, please contact us by email at:

📧 info@momsluvlyheart.com

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Personal Information we collect includes:

Device Information

  • Purpose: Load the Site accurately and perform analytics to optimize your experience.

  • Collected Automatically: Via cookies, log files, web beacons, tags, or pixels.

  • Personal Information: Browser version, IP address, time zone, cookie information, pages/products viewed, search terms, and how you interact with the Site.

  • Shared With: Our processor Shopify.

Order Information

  • Purpose: To fulfill orders, process payment, arrange shipping, provide invoices, communicate with you, screen for fraud, and provide marketing (in line with your preferences).

  • Collected From: You during checkout or purchase.

  • Personal Information: Name, billing address, shipping address, payment information (including credit card details), email address, and phone number.

  • Shared With: Our processor Shopify.

Customer Support Information

  • Purpose: To provide customer support.

  • Collected From: You when you contact us.

  • Personal Information: Information you provide during support communications.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request its deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill contracts with you, including:

  • Shopify: Powers our online store. Read their privacy policy here: Shopify Privacy Policy.

  • We may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you.

Examples include:

  • Google Analytics: Helps us understand customer behavior. You can opt out here: Google Analytics Opt-out.

  • We may share site usage and purchase information with advertising partners for targeted marketing.

  • We use Shopify Audiences to show ads on other websites to visitors interested in our products.

Using Personal Information

We use your Personal Information to:

  • Provide our products and services.

  • Process payments.

  • Fulfill and ship your orders.

  • Keep you updated on new products, services, and offers.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent.

  • Performance of our contract with you.

  • Compliance with legal obligations.

  • To protect your vital interests.

  • Public interest tasks.

  • Our legitimate interests, provided they do not override your rights.

Retention

We retain your Personal Information for our records unless and until you request its erasure. For details, see the “Your Rights” section.

Automatic Decision-Making

We may engage in automated decision-making (including profiling) using customer data to prevent fraud or protect our services. Shopify may use limited automated decision-making, including:

  • Temporary IP address blacklists for failed transactions.

  • Temporary credit card blacklists for flagged IP addresses.

Selling Personal Information (CCPA)

Our Site may sell Personal Information, as defined under the California Consumer Privacy Act (CCPA), including:

  • Usage data, purchase information, and email addresses associated with purchases.

  • We do not knowingly sell the Personal Information of minors under 16.

  • You have the right to opt out of the sale of your Personal Information.

To opt out, please contact us at info@momsluvlyheart.com.

Your Rights

You have the right to:

  • Access the Personal Information we hold about you.

  • Request corrections or updates to your Personal Information.

  • Request deletion of your Personal Information.

  • Object to or restrict certain processing of your Personal Information.

  • Receive a copy of your Personal Information in a structured, machine-readable format.

To exercise these rights, please contact us at info@momsluvlyheart.com.

Complaints

If you are not satisfied with our response to your concerns, you may have the right to lodge a complaint with your local data protection authority.